1. Collaboration: All corporate sponsored efforts will seek solutions through teamwork using a participatory process to create a collective product that is greater than any single effort.

2. Customer Research: FOCUS products and services shall be noted by their outstanding quality, relevancy, and response to customer needs.

3. Innovation: FOCUS shall promote and encourage innovation, risk taking, and proactive thinking to anticipate customer needs and solutions.

4. Member Value: All efforts by FOCUS shall add capacity and self-sufficiency to its members and honor and seek strength from member diversity and resources.

5. Corporate Facilitation: FOCUS work teams shall be provided maximum flexibility and resources to accomplish their tasks.